Like a party in the world's best bike shop
There is nothing like the Rouleur Classic – all the best brands under one roof, rubbing shoulders with legends of the sport, enjoying top class food and drink.
For passionate cyclists, it is THE place to be. In 2020 the Rouleur Classic returns, with events in London, Melbourne and Los Angeles. Each event is a unique collection of once-in-a-lifetime experiences and exhibits curated exclusively for cycling fans.
The finest in bikes
The best brands under one roof with all their best kit - the newest releases and most unique product collected for your pleasure.
Cycling's biggest stars
Eddy Merckx, Greg LeMond, Marianne Vos, Carlos Sastre, Bradley Wiggins - our palmares is unmatched.
Unique exhibits and memorabilia
Once in a lifetime opportunities to experience the history of road cycling through the treasures of the past.