What's on?

Three days of the finest tech, historical exhibits and special guests in the heart of London

Exhibition Map

What's On?

1. Rouleur Classic Theatre
From Greg LeMond to Wiggins & Yates to the
innovators who have made us all faster, the theatre is
the place to hear cycling’s best stories

2. Panaracer Gravel Gallery
The finest all-road machines from cycling’s leading
manufacturers, all gathered in one place

3. Bespoke Boutique
Cycling’s artisans, the custom creators who are
making cycling more colourful

4. Speedplay Pedal Museum
An extraordinary and unique collection of pedals
from cycling’s history

5. DRIVEN from Ceramicspeed

The Danish company's revolutionary frictionless drive-train. For its first viewing in the UK

6. BrewDog Bar and Tasting
Beer masters BrewDog are serving their best
beverages and also running tasting sessions

7. Grand Tour bike gallery
A peloton of pro bikes for you to admire

8. KOERS Museum Memorabilia
A historic selection of items from the Flandrian
Koers Museum in Roeselare

9. Memories of the Tour de France
A treasure trove of Tour-related nicknacks and
memorabilia

10. Hup Hup Hup
Nine leading designers and artists have created
their own flag, interpreting their passion for cycling

11. Mountains by Michael Blann
Exhibition of Rouleur photographer’s work

12. Dave Rayner Fund

The story behind the fund that helps young cyclists to realise their dream of becoming professionals

13. Rouleur Emporium

For everything but the bike, a curated collection of the finest gifts in cycling, ready to take home

The Theatre

Rouleur magazine brought to life - genuine insight from legends of the sport in an intimate setting. Superstars like Merckx, Wiggins, Cavendish, Deignan and so many more have graced the Rouleur Classic stage and this year we have a new layout to improve the viewing experience even further. It's a unique opportunity to experience cycling's stars at their most open and relaxed.

Bespoke

Boutique

We showcase some of the artisans creating some of the most beautiful objects in cycling. It's possible to acquire bespoke options on everything from frames to jockey wheels, making your cycling experience truly unique. It takes years to develop the skill and expertise to produce these one-off works, it's a true craft.

Unique

Memorabilia

The history of our great sport has always been central to the Rouleur Classic, and every year we have a once-in-a-lifetime selection of extraordinary artefacts from cycling's past. From the intoxicating ephemera of great races like the Tour de France, Giro d'Italia and Vuelta a Espana to the still-dirty steeds of current WorldTour riders, it's an opportunity to get up close and personal with the items that make cycling so special.

Objects of Desire

The bicycles and gear that get our pulses racing - there is nowhere else on earth where you can see so many drool-inducing items under one roof. The brands that are at the pinnacle of the sport presenting their best wares for your ogling pleasure. One-off paint schemes, unique collaborations and archive explorations - the Rouleur Classic is a treasure trove of beautiful bikes.

Panaracer Gravel Gallery

In the last few years nothing has quite captured the imagination like adventure riding, with even the pro peloton regularly venturing off-road. With the help of the experts in gravel grip, Panaracer, we've put together a world-beating collection of gravel bicycles for your viewing pleasure, bringing the great outdoors to the heart of London.

Cycling's best party

It's not all about the bikes. The Rouleur Classic is also a celebration of all things cycling with only the finest food and drink from our partners.

The Rouleur Emporium

The ultimate gift shop, curated by Rouleur. With a collection of only the finest cycling products ranging from clothing to homeware, the Rouleur Classic Emporium is THE place to shop.

The Speedplay

pedal museum

An extraordinary and unique collection of pedals from cycling’s history. Amassed over the years by Richard Byrne, this array of originals is a thing to behold.

KOERS Museum Memorabilia

A historic selection of items from the Flandrian
Koers Museum in Roeselare

Hup Hup Hup flag gallery

Nine leading designers and artists have created their own flag, interpreting their passion for cycling.

Curated by Conductor, presented by Rouleur

Memories of the

Tour de France

A treasure trove of Tour-related nicknacks and memorabilia.

Pete Martin's eccentric collection is a thing to behold for every Tour geek.